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The Secret to Building the Right Thing

In this episode of SoundNotes, Will Evans is back to discuss why behavior trumps empathy and the secret to building the right thing.

During the interview, we explore the difference between traditional Personas and Behavioral Impact Personas. We also talk through how Impact Mapping can be used to move beyond Empathy Maps to deepen our understanding of what motivates people, what their needs are, what things to build, how well they have to perform to be considered valuable, and how to make sure we are solving the right problems for the right people at the right time.

In this podcast, you will learn how Impact Mapping can draw a clear connection between the things we are going to build, the problems we need to overcome, and how to create a change in behavior by specific people that allows us to move toward an outcome that achieves our desired goal.

Will has created a few graphics that we refer to in the interview and you’ll want to download them in order to get the most out of this podcast. You can find links to them below.

Files You Need For This Podcast

Impact Mapping Podcast

If you’d like to check out Will’s previous interview on Impact Mapping you can find it here:

Contacting Will

Contacting Dave

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